![]() ![]() ByteDance, the Beijing-based company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market. Shopping on social media sites, known as social commerce, is a $37 billion market in the U.S., led by Meta, which owns Facebook and Instagram, according to Insider Intelligence. ![]() ![]() “With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.”Īxios first reported on the job postings. “The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated,” the company wrote in the job listings. ![]()
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